November 29, 2005

Google Analytics: Still Crap

I wanted to give an update on our Google Analytics experience after we made such a fuss last week: after 6 days we managed to start getting PSFK stat reports through Google’s new stat system Analystics. Are we satisfied? No. Here is the next round of criticism:

Google is supposed to be all about simplicity and intant results. No? The ergonomics of the Google Search home page; the immediate return of search results; the clarity of AdSense. Simplicity and Instant Results, yes? So if this is true, the problem with GA is:

Over designed. It all looks very pretty but I can’t work it out. I can’t get to the stats I want quick enough. Too many options confuse me. Too many business-jargon options make me go back to my old stats package. Argghh.

The data is 12 hours out of date. 12 hours. Do you know how important that is to a blogger? Argghh x 2

I’m back off to Statcounter. I promise you, I have tried to use GA and I’m sure GA has so many more features - but I suppose that’s what Yahoo said when they first saw Google search.

Google Analytics

Article categories: Web & Technology