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Google Analytics: Still Crap

Google Analytics: Still Crap

By Piers Fawkes on November 29, 2005

I wanted to give an update on our Google Analytics experience after we made such a fuss last week: after 6 days we managed to start getting PSFK stat reports through Google’s new stat system Analystics. Are we satisfied? No. Here is the next round of criticism:

Google is supposed to be all about simplicity and intant results. No? The ergonomics of the Google Search home page; the immediate return of search results; the clarity of AdSense. Simplicity and Instant Results, yes? So if this is true, the problem with GA is:

  • Over designed. It all looks very pretty but I can’t work it out. I can’t get to the stats I want quick enough. Too many options confuse me. Too many business-jargon options make me go back to my old stats package. Argghh.
  • The data is 12 hours out of date. 12 hours. Do you know how important that is to a blogger? Argghh x 2

    • I’m back off to Statcounter. I promise you, I have tried to use GA and I’m sure GA has so many more features – but I suppose that’s what Yahoo said when they first saw Google search.

    Google Analytics

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    Piers Fawkes

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    Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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