Help Matthew Herbert

Innovative or a gimmick…British electronic music producer Matthew Herbert has issued a call to assist him with his new album. Herbert’s recent releases have included Radio Boy which sampled packaging and item’s bought from stores as a protest against mass retail and producing an album with a big band orchestra. Here’s a bit from the press release:

You are about to be given the opportunity for assisting Matthew Herbert with his latest album – due for release next year. Below, enclosed are the instructions. Follow carefully and then call the number to leave Matthew his message.

Matthew has a new album in the pipeline. Similar to his previous offerings Matthew does not intend to steer away from his dominating, God-like use of the sampler, and the rule to which his music is created; ‘the use of sounds that already exist is not allowed’. At the !K7 office we have installed a separate phone line, the ‘Herbert Hotline’, if you will. Unfortunately there’s no-one at the other end to pick it up, just an answering machine. Your task, should you choose to accept it, is to call this number and leave a message consisting of a single sound. It could be organic, vocal, mechanical, natural – even bodily. Remember you’re dealing with a man who has created music from the recording of coffee cups and sewer systems, so the more original the better. These sounds will be collected on the answering machine and past on to the grand, musical conductor himself, who will fuse the sounds together to create a grand musical cacophony that only he knows will sound like.

To add extra intrigue to this task you must under no circumstances state, or give any indication as to what the sound is. Should you believe that your contribution is worthy enough of credit and acknowledgement then you should email him (dan@k7.com), and your musical contribution will be duly noted.

So go on, give the ‘Herbert Hotline’ a ring…..

+49 (0) 32 22 1918 394