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Interview With Anne Saunders Of Starbucks

Interview With Anne Saunders Of Starbucks

By Guy Brighton on November 14, 2005

Tim Manners has interviewed Anne Saunders, svp of marketing for Starbucks. She says creating customer loyalty starts with just one thing: A really great coffee house.

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	branding

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