Alan McArthur and Steve Lowe have put together a modern encyclopedia that attacks modern culture. They say their book is "for the large percentage of the population interested in saying NO to
the phoney ideas, cretinous people, useless products and doublespeak
that increasingly dominate our lives."
They look at the world around them and wonder what’s going on. They knock Loyalty Cards, The British Royal Family, Hip Hotels, Kate Moss, CoolBrands, City Breaks and Che Guevara merchandise. They wonder why everyone from the builder of your apartment and to your supermarket has to sell you a ‘lifestyle’ rather than just products. Central to the problem, they argued in the Times Of London last weekend, is the way that people talking about the subjects they understand have been replaced by famous people talking wibble. McArthur and Lowe point to a recent issue of iD that features a 2 page spread of Elton John talking about religion as an example of such wibble.
Just some guys with too much time on their hands – or more discontent about our misguided eternal search for cool?