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Today's Ideas

It’s All About The Color

It’s All About The Color

By Guy Brighton on November 3, 2005

The Indian skin-lightening cream industry is valued at over $190 M. This month Emami Industries, that make Naturally Light, a fairness inducing cream for women announced the launch of, Fair and Handsome, a fairness cream for men.

Surveys indicate that 29% (and growing) of Indian men use beauty products and are into personal grooming. According to this report, the launch has already met a great response and sales are soaring.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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