It’s All About The Color

The Indian skin-lightening cream industry is valued at over $190 M. This month Emami Industries, that make Naturally Light, a fairness inducing cream for women announced the launch of, Fair and Handsome, a fairness cream for men.

Surveys indicate that 29% (and growing) of Indian men use beauty products and are into personal grooming. According to this report, the launch has already met a great response and sales are soaring.