November 3, 2005

It’s All About The Color

by Guy Brighton

FairnhandsomeThe Indian skin-lightening cream industry is valued at over $190 M. This month Emami Industries, that make Naturally Light, a fairness inducing cream for women announced the launch of, Fair and Handsome, a fairness cream for men.

Surveys indicate that 29% (and growing) of Indian men use beauty products and are into personal grooming. According to this report, the launch has already met a great response and sales are soaring.

Article categories: Health & Beauty

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.