November 30, 2005

Mags Behaving Badly? B2.0 & Wired

With citizen journalism comes a greater scrutiny of not only the press but also the ‘trade’ press. The blog Alarm Clock this morning compains about Business 2.0 stealing a methodology for valuing blog networks without reference to their original thinking. Their post was originally entitled ‘B2.0 Lifts Our Post’ but we’ve noticed they’ve changed the title during the day to ‘B2.0 Influenced By Our Post’ - oooh, someone sent them a stern email, we assume.

While we’re at it - we’re going to mention something we noticed in Wired in December 05’s issue. It looks like Wired have done a Vogue - i.e. blurred the line between editorial and advertising. Here’s the thing: isn’t it funny that Wired does a ‘write up’ on page 78 on a video game that has taken out a 4 page advertising spread in the beginning of the magazine? Chris Anderson, tut tut, where’s the transparency?

Article categories: Advertising & Branding, Media & Publishing