In Germany’s largest national daily newspaper "Sueddeutsche Zeitung" I
stumbled across a very interesting article about US Muvico Theatres. Muvico is a movie theater chain intending to rival large multiplex
chains such as Rave Motion Pictures. According to Wikipedia their
current screens-per-franchise average is 19.5, the highest in the movie
theater industry.
Since its foundation in 1984 Muvico has set up a dozen theatres in
Florida, moving on to franchise their concept in Maryland and Tennessee.
Each Muvico Theatre has a unique architecture that reminds of Las Vegas
theme hotels or Grauman’s Chinesse Theater in Hollywood. Services
include Valet-Parking, Unlimited Popcorn in the "Premiere Section",
full service bar, gourmet restaurant, Red Velvet Lounge Seats, Regular
24-inch wide theatre seats, and on-premise childcare.
Hamid Hashemi, CEO of Muvico is quoted in the article "In the end our
product is the film. And we get the film the same way everyone else
gets it. The difference is how you package the film. It’s the
experience that you turn it into that makes the difference between
going to one of our theatre’s and someone else’s".
Contributed by Mizbitchy
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I actually posted on Blog – http://www.twistimage.com/blog – on the Muvico experience. I was down in Florida and truly thought they were on to something. The name of my Blog posting is – Muvico – Premiere Service – A New Way To Market Going To The Movies – and you can view it here: http://www.twistimage.com/blog/archives/000313.html.
It is a new entertainment experience for going to the movies.
November 30th, 2005 at 9:57 am