PSP Brandalism

Floyd Hayes from Cunning emailed us to give us his POV on the latest PSP Graffiti campaign in the US.

I spotted more Sony PSP “kids” graffiti off Bedford Avenue in Williamsburg. Sony’s brandalism is all well and good but am I the only one who finds these characters creepy? The artists have used a legal graffiti space usually housing street-art from the Tats Cru. Their Hummer H2 ad lasted all of 2 minutes before “No Blood For Oil” was sprayed all over it.

Anyway, last night I spotted these stickers in a bar in Bushwick. I’m sure marketeers will call them “self-propagating off-line viral mechanics.” Whatever, stickers are always a good move for a brand like the PSP.

Now if Sony were to stop scribbling on walls for two minutes they may find time to actually bring out some decent games for the PSP.

Photos: 1, 2, 3, 4