Rise of Glam-lit

Recently, WSJ had an interesting article on the rise of glam-lit, a new genre of books and an evolved form of chick-lit. (subscription req.)

Glam lit," the latest subgenre in the book world’s "chick lit" business, features stylish, powerful female characters, part of the publishing industry’s push to capture the female reader.

The article, even suggests that certain glam-lit authors might even be paid to drop high-profile brand names in their books.
Yet another attempt at trying to determine and test-drive the future of advertising!