Setting Arab Trends Through Music Video

Having been remarkably absent from Arab popular culture, the music video is now creating a stir and even setting trends in Arab culture. An article in the FT looks at how these videos – starring mostly attractive young women like Nancy Ajram – are
narrative-heavy videos like mini-movies demonstrating the latest
trends in fashion, cars and interiors:

These new stars are trendsetters in Arab society;
their videos act as handbooks for young Arab women unsure of what to
wear, which make-up to buy, which colour to dye their hair. And they
have proved so popular that even older, more traditional performers in
their forties are following suit…. It is rumoured that these
singers secretly compete to see who can produce the sexiest, most
provocative videos; some even admit that they have had cosmetic
surgery.

Hmmm…. and PSFK wonders how this influence can only accelerate with the boom of mobile video.

Financial Times Article