Site Visit: Gap @ 59th and Lex

The Gap opened a renovated location at 59th and Lexington representing their latest store design. Gone are the blond wood fixtures and neutral walls. This two story location features considerable visual merchandising and areas that are color blocked. There is a whole Gap Kids on the second floor that is larger than some stand alone locations. The kids area has lots of interesting props used for fixtures, oversized wooden wagons, metal pedal cars, and chunky wood tables. Womens and Mens areas are accented with signature lighting and furniture. The fixtures are where the real money was obviously spent. Lots of thick solid wood planks are used in various species. It does seem that oak is the new maple though. Overall a clean and modern store design that avoids anything trendy or of the minute.

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