Remember Josh Rubin’s campaign for the release of the adidas Zissou? Now, Al Cabino is getting into what he calls "sneaker activism." He is circulating a petition that asks Nike to make and market a shoe created for the 1989 movie Back to the Future II.
Cabino just started the petition. He is hoping to collect as many signatures as he can before he takes it to Nike’s headquarters.

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Sneaker activism goes to China: http://trend.sports.cn/brand/shoe/2005-11-18/729057.html
November 20th, 2005 at 9:51 am