I’ll Have That One
Boing Boing points to a new consumer research study that suggests that a shopper may more likely to
pick a particular brand when the name contains letters found in the
shopper’s own name. According to the study, conducted by researchers at
the INSEAD Social Science Research Center in Austria, the phenomenon is
known as "name letter branding."
Press Release
<via Boing Boing>
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| TOPICS: | Advertising, Branding & Marketing, Retail |
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