What’s a Blog?

…is still a question we hear all to regularly. This is particularly true of the UK, where despite the occasional interest from the media, blogs are yet to be utilised as a marketing tool by major corporations.

However, bloggers should take heart from a Wall Street Journal article. It argues that:

"No self-respecting industry these days is without a must-read blog. Although they vary wildly on fine points like accuracy, they are now so widely read that it’s assumed anybody in the business is up to speed on the latest postings. For outsiders, they are also a window into the inner workings, preoccupations and gossip of fields ranging from real estate to mergers and acquisitions."

Come on FTSE 100 companies and agencies, take advantage of this established communications channel.