Whirlpool have a podcast series fosusing on new technology for the time-starved american family member. Digital Hive listened to them and said:
They give them information and content of VALUE that educates and empowers. (Certainly a helluva lot more engaging than talking about dishwashers.) Great demonstration of how a consumer-products company is going beyond a product message to position themselves as a resource who understands and values their customers.
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