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Whirlpool Podcasts

Whirlpool Podcasts

By Guy Brighton on November 8, 2005

Whirlpool have a podcast series fosusing on new technology for the time-starved american family member. Digital Hive listened to them and said:

They give them information and content of VALUE that educates and empowers. (Certainly a helluva lot more engaging than talking about dishwashers.) Great demonstration of how a consumer-products company is going beyond a product message to position themselves as a resource who understands and values their customers.

Whirlpool Podcasts
Digital Hives

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Electronics & Gadgets
TAGS:	Online Marketing, public relations

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