Capture footage across untold settings with Sony's waterproof device
In a world replete with action sports and video production, a new handheld toy has launched to help amateur filmmakers bring professional-grade short docs to life. The Action Cam—a tiny, waterproof device by Sony—will compete with the likes of GoPro as a high-quality video camera for daredevils and photo enthusiasts alike.
Koncept VR lets visitors run with horses, fly along ravines and take on the busy mayhem of Times Square
Outside of PSFK’s 2015 Conference on the tip of Manhattan, tourists from around the globe hopped boats and strolled the waterfront to take in views of the Statue of Liberty and the Financial District’s famed skyline. Inside the conference, attendees were being transported to and immersed in other world-renowned scenery from across the globe, and in stunning 360.
S7 Airlines provided Moscovites with the opportunity to win free tickets to their dream destinations—provided they think hard enough
If you could travel anywhere, where would you go? Barcelona? Ayers Rock? Lake Victoria? Now imagine you could get to your dream destination just by thinking hard enough about it. What a fun thought, but that’s not how the world works. Unless, that is, you’re one of the lucky 49 people who got free tickets for successfully participating in S7 Airlines’ recent marketing campaign.
Conference attendees took off their shoes, stretched their limbs and got groovy to get ready for a long day of PSFK 2015 speakers and creativity
This past Friday, as thousands of New Yorkers were downing their coffee and checking e-mails, PSFK’s 2015 Conference decided to take a different approach to the morning routine. DJ Tasha Blank threw a dance party that literally got the day started on the “right foot.”
Tiny Chapel Weddings make eloping that much easier
Gone are the days of weekend-long destination trips and party planners to celebrate a lifetime of love. In replacement of grandiose weddings are on-demand services that offer greater serendipity and guest-list intimacy. Modern weddings, as we’ve recently seen, are anything but traditional, and Tiny Chapel Weddings give eloping in Vegas a run for its money.
Wearable camera from Whiskas Australia snaps cat POV pics in effort to better understand these elusive beasts
Whiskas Australia has developed a device that enables cats to take and post their own photos to Instagram, with the aim of providing a social media outlet for kitties to help us better understand their behavior (if ever).
Author of 98% Pure Potato calls for a reboot of the days when human interaction was at center of agencies' account planning departments
Considering the obsession for numbers, vast datasets, and real-time analysis in current marketing there’s a certain irony that 50 years ago these approaches would have been vilified as ‘scientific advertising’ and discarded. Creatives such as Howard Gossage and Bill Bernbach railed against the use of quickfire quantitative techniques to choose which ads would be effective. And drop those which failed the first round of tests. The fightback started not in New York or San Francisco but in London in the late 1960s when two very different individuals, Stephen King and Stanley Pollitt, created a new department in their agencies and called it the account planning department.
Widerun uses virtual reality headsets to simulate bicycling anywhere within the world (and out)
Cyclists rejoice! Your calls for a better alternative to stationary bikes have been answered by the team at Widerun, a small group of cycling and virtual-reality enthusiasts based in Milan who have figured out a novel way of combining the two. You’ll never have to hibernate through the winter again!
HotSquash offers fashion-forward, high-tech clothing line that takes on high and low temps
Temperature regulating clothing isn’t exactly new—it’s been a feature of high-end athletic gear since late last century—but HotSquash‘s line has moved the feature to clothes more suitable for the runway.
The Instagram-based run through San Francisco offers fans the chance to win a pair of Reebok ZPump Fusion
Reebok has launched an Instagram-based virtual run through the streets of San Francisco as part of its Hunt For The Pump experience. Although the inventive social game takes place on Instagram, it offers fans the chance to win a tangible reward: a pair of new Reebok ZPump Fusion.
AIAIAI has created a headphone system that lets users prepare for DJing, audio editing, and just some good ole casual listening
AIAIAI, the designers behind Booty Drum, have created a new headphone system that lets users customize the headband, earpad, speaker unit, and cable arrangement. TMA-2 Modular has 360 possible configurations, offering consumers the chance to build a pair of headphones that perfectly suits their needs.