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Fila Comes To NYC

Fila Comes To NYC

By Dave Pinter on December 7, 2005

Stretchy fabric ceiling…check. Molded MDF panel wall…check. Swoopy fixtures and seating…check. High tech foot measuring thing-a-ma-jig…check. A lot of these elements have shown up individually in other retail concepts recently. Walk into the new Fila shop at Madison and 44th and this is exactly what you’ll see. Is it creative zeitgeist or Fila putting them into a cohesive statement?

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Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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TOPICS: Fashion, Retail
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