Beautiful Brand Storytelling With Trovata

Trovata must be one of our favorite brands. Not only do they make beautiful contemporary clothing but they weave little stories through their clothing. Each garment comes with a little pouch which carries a letter and sometimes a little gift – all are part of the story. But the story doesn’t end there – it’s sewn into the clothing.

Under the cuff of a shirt is stitched a note from one character to another, inside the back is a family tree diagram. On a pair of army pants a semi-naked girl adorns the inside of a pocket flap. And the cool thing? All these little stories aren’t on the outside – they’re little secrets for the wearer to only know about.

Images: 1, 2, 3, 4, 5, 6

Trovata Site (includes ‘Brand Story’ film)