BW: Retail Experience
Business Week have an article on retail experience suggesting that retail chains that buy into experiential marketing with high-profile flagships generate a buzz that travels with the brand, adding a touch of excitement to even the dowdiest provincial store, whilst pulling in trade from a national, sometimes international catchment area.
Business Week Article
Comments
| TOPICS: | Retail |
| TAGS: | Brand Experience |
Daily Ideas & Inspiration Email