Cut & Paste Journalism: NetImperative Spits Out Suspect Nielsen Findings

So we were also going to go into a big tirade about the Nielsen findings too
but we thought we’d just list a few of the highlights instead as
there’s more important/fun posts to do (and, btw: we believe you
applied a very scientific methodology but, Nielsen,we just don’t
believe the results. No leading questions there and mis-interpreted
results, no?):

• Half of UK online shoppers will resell Xmas gifts
• One in five women will get increase their money for Christmas shopping through selling online
• Two thirds of online UK shoppers will buy through Brit retailer Tesco.
• One in five online shoppers will purchase some form of holiday as a gift

Makes you wonder if they just asked their tech dept.

NetImperative