December 30, 2005
Fortune 500 Business Blogs
Why do some Fortune 500 companies blog and others don’t? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as Apple, Intel and Toyota don’t. They hypothosised that the companies that blogged were often those that had less coherent and successful corporate messaging that those that didn’t.
In order to test this theory Chris Anderson and Ross Mayfield have created a Wiki of Fortune 500 companies that blog and those that do not in order to see if blogging corporations have performed more poorly than non blogging corporations.
So far the Wiki shows that 19 members (4%) of the Fortune 500 blog and that on a 12 month performance their share price has risen 2% whilst those without a blog have grown by 19%.
It will be very interesting to see how these statistics look a year from now. Will 2006 be the year of the corporate blogger?
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