Comments on: Fortune 500 Business Blogs http://www.psfk.com/2005/12/fortune_500_bus.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Jack Yan http://www.psfk.com/2005/12/fortune_500_bus.html/comment-page-1#comment-3048 Jack Yan Tue, 30 Nov 1999 00:00:00 +0000 #comment-3048 <p>Very good theory—plus the blogs themselves don’t seem to subscribe to any notion of the corporate brand. They are, in many respects, renegade additions to the brand-building process. I would sense that the corporations that use them don’t really take back any notion of how the brand should be managed, though I am sure they do use some of the ideas fed back by readers for other areas of their businesses (by that I mean sales). It is possible for these blogs to help these companies—but they must integrate them into the marcom process, complete with feedback. Trouble is, companies like GM don’t (to me) seem to possess a two-way communications’ model. It’s still “fire it out”, rather than, ‘How do you view us today, and where can we take you?’</p> Very good theory—plus the blogs themselves don’t seem to subscribe to any notion of the corporate brand. They are, in many respects, renegade additions to the brand-building process. I would sense that the corporations that use them don’t really take back any notion of how the brand should be managed, though I am sure they do use some of the ideas fed back by readers for other areas of their businesses (by that I mean sales). It is possible for these blogs to help these companies—but they must integrate them into the marcom process, complete with feedback. Trouble is, companies like GM don’t (to me) seem to possess a two-way communications’ model. It’s still “fire it out”, rather than, ‘How do you view us today, and where can we take you?’

]]> By: John Cass http://www.psfk.com/2005/12/fortune_500_bus.html/comment-page-1#comment-3049 John Cass Tue, 30 Nov 1999 00:00:00 +0000 #comment-3049 <p>Not sure if the question about why some Fortune 500 companies blog is the right question. From my perspective, I think that the Fortune 500 that are blogging are at the forefront of the industry. </p> <p>Playing with the numbers I think only 0.73% Of Employers Blog - While 4.6% Of Fortune 500 Blog, that means the big companies are ahead in this growing market.</p> <p>See my post for more info.</p> <p>http://blogsurvey.backbonemedia.com/archives/2006/03/fortune_500_tak_1.html</p> Not sure if the question about why some Fortune 500 companies blog is the right question. From my perspective, I think that the Fortune 500 that are blogging are at the forefront of the industry.

Playing with the numbers I think only 0.73% Of Employers Blog – While 4.6% Of Fortune 500 Blog, that means the big companies are ahead in this growing market.

See my post for more info.

http://blogsurvey.backbonemedia.com/archives/2006/03/fortune_500_tak_1.html

]]> By: vobios.blog http://www.psfk.com/2005/12/fortune_500_bus.html/comment-page-1#comment-3050 vobios.blog Tue, 30 Nov 1999 00:00:00 +0000 #comment-3050 <strong>blogging fortune</strong> I remember the day when you could not use the word blog in public due to an excessive amount of blank stares that would surely result. Fast forward a few years and now its almost a requirement in certain circles to have one. You know things hav... blogging fortune

I remember the day when you could not use the word blog in public due to an excessive amount of blank stares that would surely result. Fast forward a few years and now its almost a requirement in certain circles to have one. You know things hav…

]]> By: BlogRevolt.com http://www.psfk.com/2005/12/fortune_500_bus.html/comment-page-1#comment-3051 BlogRevolt.com Tue, 30 Nov 1999 00:00:00 +0000 #comment-3051 <strong>What's Behind the Fortune 500 Business Blog Index?</strong> I was the writer that Chris Anderson and Wired originally hired to produce an article suggesting that Fortune 500 companies usually only start blogging when they're in trouble. The article was prompted by highly-inconclusive (as it turned out) data ass... What’s Behind the Fortune 500 Business Blog Index?

I was the writer that Chris Anderson and Wired originally hired to produce an article suggesting that Fortune 500 companies usually only start blogging when they’re in trouble. The article was prompted by highly-inconclusive (as it turned out) data ass…

]]> By: BlogRevolt.com http://www.psfk.com/2005/12/fortune_500_bus.html/comment-page-1#comment-3052 BlogRevolt.com Tue, 30 Nov 1999 00:00:00 +0000 #comment-3052 <strong>What's Behind the Fortune 500 Business Blog Index?</strong> I was the writer that Chris Anderson and Wired originally hired to produce an article suggesting that Fortune 500 companies usually only start blogging when they're in trouble. The article was prompted by highly-inconclusive (as it turned out) data ass... What’s Behind the Fortune 500 Business Blog Index?

I was the writer that Chris Anderson and Wired originally hired to produce an article suggesting that Fortune 500 companies usually only start blogging when they’re in trouble. The article was prompted by highly-inconclusive (as it turned out) data ass…

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