MTV have announced a music download service called Urge that will also incorporate the "myspace" style community sections. Urge has the backing of Microsoft and will be inbuilt within future media players.
With its strong relationship with music buyers across the age groups, a download service is a strategy the entertainment company should have adopted much earlier. MTV is a trusted music-taste maker and users should respond well to MTV’s download suggestions. There isn’t any other player out there with such influential power on people’s music choice.
So, will iTunes remain the iconic, original service with MTV Urge the second place runner up using razzmatazz to get the kids to try it?
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mtv a music taste-maker? seriously? mtv hasn’t been about music since the 80s. just because this is a deal with two big brands doesn’t mean it’s got wings. more like two elephants lumbering towards the graveyard…
December 14th, 2005 at 5:10 pm
I disagree. Yeah, it’s not some super hip TV station that L.E.S. folk watch but its reach is massive – you know a Frat boy who doesn;t veg in front of MTV once in a while – and therefore has a big DIRECT influence.
December 14th, 2005 at 11:30 pm
I don’t see MTV lumbering towards the graveyard.
A really good book about the Visual Messages and Global Language of MTV
http://www.die-gestalten.de/books/detail?id=402881820693dcee010693ddd5c405b3
December 15th, 2005 at 1:54 am