NYC : New Ad City

A recent article in the New York magazine listed the opportunities for outdoor media space in New York – regular, crazy and a little OTT. But hey – that’s NYC. Or what it’s supposed to be, eh?

“What advertisers pay to catch your wandering eye.”

• Starbucks coffee sleeves: estimated 12 to 14 cents each.
• Street hawking with megaphones: $36 per hour.
• Ads on urinals and on the back of stall doors: $100 to $125.
• Twenty-inch-by-sixteen-inch gym-locker-room ads: $125.
• Bathroom-door ads: $110.
• Sidewalk chalking: $150 to $350 per image per day.
• Sidewalk ashtrays: $175 per ad unit (there are three per pylon).
• Street-lamp banners: $360 per banner.
• Handing out flyers: $390 per day per person.
• Buses: $500 for an exterior ad; interior ad spaces are $26 each.
• Bus shelters: $1,000 to $5,000 for a standard 69-inch-by-48-inch panel, depending on neighborhood.
• Static subway-entrance ads: $3,000.
• Spotlight or projection on a building: $4,500 and up per night.
• Mobile billboard trucks: $5,000 per 50-hour week.
• Wrapped vehicles: $6,500 and up.
• Airplanes: $8,500 per flight for skywriting; $1,000 per flight for flying a banner.
• Scaffolding broadsides: $9,200 for two to four posters per site in 90 to 120 locations, usually for the two weeks prior to the event being plugged.
• Spray-painted faux-graffiti mural: $15,000 and up.
• West Side Highway billboard: Around $18,600.
• “Tall-wall” vinyl banner on the side of a building: $20,000 to $100,000.
• Subway platform: $40,000 to cover 200 stations.
• Subway cars: $44,000 to cover 25 percent of a train’s interior ad spaces.
• Taxis: Around $45,000 for continuously updating electronic ads on 100 taxis for fifteen minutes per hour (GPS feature targets ads for neighborhoods; new messages can be uploaded remotely).
• Kodak’s 1,500-square-foot Times Square moving-images display: $175,000.
• Digital subway-entrance ads: $274,000 for six ten-second spots every minute on each of the city’s 80 digital displays.
• Marathon naming rights: ING has a three-year, $6 million deal.
• Naming rights to the new Jets-Giants stadium: at least a $12 million onetime cost.

New York Magazine Article