Pop Up : Stunt Or Stores

Rob Walker in his Consumed section of the New York Times magazine analyses with Ron Pompei the pop up stores that have appeared in SoHo this Holiday season:

It’s because the temporary store can play so many roles that Pompei figures that the practice will not disappear soon. What the temporary-store explosion really speaks to is how much the idea of forced obsolescence has shifted from the supply side to the demand side: shoppers don’t have to be convinced of the merits of novelty; they insist on it.

New York Times Article