Retail Is Brand Experience
Business Week looks at the boom in concept and flagship stores in the UK and suggests that retail chains that buy into experiential marketing with high-profile flagships "generate a buzz that travels with the brand, adding a touch of excitement to even the dowdiest provincial store, whilst pulling in trade from a national, sometimes international catchment area."
The article looks at Topshop, HMV, Borders and Selfridges.
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Retail |
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