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TV Advertising Isn’t Dead, Creativity Is Asleep

TV Advertising Isn’t Dead, Creativity Is Asleep

By Guy Brighton on December 21, 2005

“TV is not dead, but if you’re going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it.” David Lubars, Creative Director, BBDO.

USA Today Article

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