The surprising thing was that we had three total different opinions. One was totally against watching esp. fimls on a small screen, the other was like to game but not to watch film on the small screen, and the last was watch films an game on the small screen.

I personally don’t like watching any film content on a smallscreen. I appreciate all the detail in film, the big screen, cinemascope, hdtv and all that. But on the other hand I also see the kids using all that videocontent, mobiles etc. totally different and then my attitude feels like some old-fashioned crap.

So, my resumé would be, yes the whole minivideo is going to change everything just like the ipod did. But my guess is that it won’t be the video ipod leading the pack but the broadband mobilephone technology.
as long as ipods remain a offline thing they won’t remain being the leader. And the mobile industrie is catching up very very quickly with ipod features (sony walkman mobiles, streaming video content etc..)

Greez,

M.

http://us.gizmodo.com/gadgets/sony/sony-launches-tv-network-service-for-psp-140606.php

From a european/german perspective:

I remember Piers Post about the decreasing classical media sales. So why is that? Because the major entertainment companies have been too afraid and slow to develop genuine, new concepts and formats.

Esp. European TV-Stations have minimized their budgets on developing own formats in comparison to their budgets for US-developed-and-produced formats.

Now, with the rise of minivideo- maybe even TV- more probably brand new tailor-made formats for the smallest of all screens have to be made.

At this point the industry or some newcomers who learned from the misstakes made in european tv-production can foster innovation again!

But someone has to do it! Get back on the track!

There will be niche formats for your tuberide (or even elevator ride remembering the elevator podcast-pitching issue!), when you’re wating for a friend.. Just Snipplets, Maybe entertainment concepts for Fractions of Time. Totally new concepts of soaps, follow-ups, games whatsoever!

My guess still is, even when my last posting sounded a bit old-school or something, that esp. the video ipod is not going to do the same deal with feature film as it did for music!

The big deal about the whole mobile-content thing for me is the huge mobile-cultural gap between the continents. Agreed that Japan IS the Nr. 1 Trendsetter next to Scandinavia for Mobile Services. But the acceptance and use of mobileservices varies so much from Country to Country that it’s hard to make a big trend prediction. I would be really curious for studies about that if you know any.

So good night/good morning..

M.

I just write this over on Phil’s blog (Millionaire Socialite – see Link below) where I am so happy he’s joining the debate and adding ideas.

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Phil, Great reaction and commentary. I would argue with you about your assumption

“People like being entertained for hours on end.” The popular theatre in the 19th century lasted for hours – and was very popular. Then the moving pictures cames along and folk opted for a more convenient format. Do we all really have a lifestyle that allows 90 minutes or more gap in our schedule.

Alternatively – look at book readership 19th century and eary 20th centruty – and then bookreadership after the advent of TV.

Having been a film maker, I’d like to add: Just because film is beautiful, it doesn’t mean it will last forever.

I apologize for getting so meta this week. Im working on some great things for urbn forage which means that the time Id normally spend pontificating on value is being sucked up by the necessity of creating it. Alas

Anyw…

My own take on this situation is…

iTunes have launched a number of downloads of NBC shows for the video iPod player. Shows include Law Order, Jay Leno, Conan O’Brian and The Office (US). They are also offering vintage shows such as Night Rider, Hitchcock presents and Dragnet. iTunes Re…