Your go-to source for new
ideas and inspiration
Yogurt Stirs Up Yoga

Yogurt Stirs Up Yoga

By Guy Brighton on December 19, 2005

Is it just us or is Yoga getting a bit rock and roll? This time last year everyone seemed to be heading off to Ashram in Karala for a couple of weeks of modest omming with the monks everyday at 5am, this year everyone seems to be off to Costa Rica to stay with an ex-New Yorker who presents her own mix of yoga and extreme sports. Anyway, if this is your thing, then maybe you’ll need to update your yoga wardrobe. No more Indian oranges and pinks – consider some Aussie attitude from Yogurt Active’s range of clothing.

Yogurt was inspired by the reaction to the founders wearing ironic black rock T Shirts to class – T shirts with slogans like ‘Bored’ or ‘Poser’ on them:

"It sparked an interesting debate about what yoga really meant to us. Sometimes we ARE bored. Sometimes we DO act like phonies…and embracing these experiences is part of the process of self-discovery and awareness that we commit to when we practice, and in our lives in general."

And that planted the seed for founders Gee and Morgwn.

Yogurt Activewear
Yogurt’s Blog

Comments

TOPICS: Fashion, Health & Wellness
TAGS: