Guns for sale is a nifty advertisement for AK47 Machine guns. Don’t worry, illegal arms traders are not using the web to market their weaponry. (or are they?) This is actually an extremely well executed viral campaign for Amnesty International. The ad ends with the caption “The arms trade is out of control” and asks people to text msg the word “ARMS” and their name to join a petition for tough action
to control the sales of deadly weapons. Amnesty International UK Director Kate Allen said:
"Some people might find our advert disturbing. But whats truly shocking is that one person dies every minute from armed violence."
The microsite was produced by the team at Poke, and the film was by Mother. The goal is to get as many eyeballs as possible to see this piece, so spread the word. Its available for both the iPod (via iTunes) and PSP.
Amnesty Int. Press Release