Advertising Works…

…if you’re between 16 and 25 and like a drink!

Those clever people at University of Connecticut interviewed nearly 2,000 young people in that demographic and ‘found that for each extra advert experienced a month, 1% more drinks were consumed’.

Researcher Leslie Snyder said:

"The results contradict claims that advertising is unrelated to youth drinking amounts, that advertising at best causes brand switching, only affects those older than the legal drinking age or is effectively countered by current educational efforts. Alcohol advertising was a contributing factor to youth drinking quantities over time."

BBC article link