January 11, 2006

Candy Burgers

by Guy Brighton

Lifb051221Mamido’s Burger is a burger bar with a sweet difference: all the food is candy. The cafe, in the Shibuya district
of Tokyo, offers sweets made to look like hamburgers and other fast food.
Mamido’s Burger was founded by Cereal Mami, a Tokyo-based confectionery
firm. Trends In Japan have a review:

From the outside, Mamido’s Burger looks like a takeout restaurant. The menu,
too, is similar to those at hamburger chains, with offerings like burgers, fries,
and chicken nuggets. To all intents and purposes, it is a run-of-the-mill hamburger
shop. Nevertheless, the restaurant’s catchphrases - "The sweet burger - the
first in the world, made in Shibuya" and "The world’s first sweet fast
food!" - hint at something out of the ordinary. The secret is in the taste
of the "burgers," which is worlds apart from the appearance.

Trends In Japan

Article categories: Food & Drink

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