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Corona Extra Targets The World Through Times Square

Corona Extra Targets The World Through Times Square

By Guy Brighton on January 26, 2006

Corona Extra are running billboard advertising in Times Square as they believe that they can target up to different nationalities from there. The New York Times quotes the marketing guy at Corona:

“We feel the ads in Times Square will bring a lot of benefits,” said Roberto Viejo, chief sales and marketing officer at Procermex in San Antonio, “not just for the New York market but for the world market.”

Corona Extra is sold in 150 countries.

New York Times Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Food & Drink
TAGS:	Media Planning & Strategy

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