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Electronic Paper POP

Electronic Paper POP

By Guy Brighton on January 31, 2006

A Japanese company has announced a new Point-of-Purchase (POP) advertisement device that is made of electronic paper. It’s already available for purchase. The cheapest one costs 3,400 Japanese yen (About US$30). The devices use two standard AA batteries and should work for about six months.

And the displayed information is still there even when the power is off!

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Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Uncategorized
TAGS:	Media Planning & Strategy, Outdoor Marketing

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