Event: Advertising, Culture and Globalization: Producing the Indian Consumer, NYC

William Mazzarella author of Shoveling Smoke will draw on his ethnographic research on the advertising and marketing world of Mumbai in order to explore the manner in which the globalization of markets
puts a premium on the reinvention of cultural difference.

Thursday, February 16, 2005, 6:00-7:30 p.m. Wollman Hall 65 West 11th Street, 5th FloorFor m – 212.229.5391 or maligi@newschool.edu