FMS Diary: The Beginning

FMS Diary: The Beginning
Guy Brighton
  • 12 january 2006

As you may know by now, IF! has been asked to present the Future Marketing Summit in February. Two of my big themes at the moment are transparency and participation and I am trying to leverage both to help promote the show.

Firstly, I am going to write this diary on the pages of IF! – I want to share my thoughts, the things IF! is doing to prepare for this day, and get feedback from you all.

Secondly, I am going to encourage participation by asking markeitng bloggers to help. On Thursday I sent an email to about a dozen prominent marketing bloggers about the Summit. I didn’t hit the ad-news blogs because the organisers (Remote) will be PR-ing them. What I would like to do with the marketing bloggers is somehow get them involved with the build up and the event themselves.

In the email I sent them I asked if they would like to help me. Over the next few weeks, I will send them interviews with speakers from the Summit – original content which I hope they’d want to put up on their blogs. But it doesn’t stop there. I want them to get involved – for a start, I want them to suggest what questions to ask the speakers. And I have other thoughts, like running a Flickr photo hunt.

In addition, I want to provide tools that other bloggers and readers can use: a library of links of articles about the Future Marketing Summit, a Flickr group with related images, a Technorati tag and so on (thanks Dana for the ideas!).

So. That’s the beginning. Hope you enjoy the ride with me.

If you have any feedback – or would like to get involved. Feel free to email me, Piers Fawkes, any time.


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