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Honda Civic / Peas Mash Up

Honda Civic / Peas Mash Up

By Guy Brighton on January 9, 2006

AdJab points to a mash-up promotion between Honda Civic and the band The Black Eyed Peas.

The Black Eyed Peas will be headlining the sixth annual Honda Civic Tour. As part of the promotion, the BEPs have customized a Honda Civic Hybrid with metallic paint, “Peas- themed graphics,” and XM radio, among other things. The car will be given away to a fan at the end of the tour.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Uncategorized
TAGS:	branding, Event Marketing, Media Planning & Strategy

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