Interior Architecture: The Next Car Trend

In an interview with Business Week, Audi’s chief designer, Walter Maria de’Silva, talks about the trends affecting the car industry. He mentions the problem with US car design:

"I was a child in the 1960s, and U.S. cars made everyone dream — it was
their incredible size and exaggerated design. The U.S. did marvelous
cars…. But U.S. car design doesn’t make people dream anymore… the country
and the culture seems in a defensive mode, which puts a brake on
expression through art, architecture, fashion, and design."

and also the next big trend in cars: interior design.

"In the future I see a
huge improvement in car interiors. We have to work a lot to create a
kind of internal architecture and environment that is even more
oriented to the customer. We are studying new seats that are more
ergonomic. We can do more to enhance the simplicity of the cockpit, the
dashboard, and the instruments."

Business Week