January 23, 2006

Interview Starbucks at Sundance

by Guy Brighton

ECO readers attending Sundance this year have the opportunity to meet with Starbucks VP Sandra Taylor as part of a marketing campaign to highlight Starbucks’ ongoing commitment to social responsibility.

"Starbucks is proud of how it buys its coffee beans and is leading the way to change how coffee is purchased.  Starbucks interactions with coffee farmers goes beyond simply buying coffee from them.  Starbucks has an integrated approach to relationships with coffee farmers and communities.  Sandra Taylor can provide specific details, including her experiences in coffee growing countries such as Ethiopia."

Contact details are here. Interviews can be conducted anytime through Friday the 27th.

Press Release

Article categories: Advertising & Branding

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