There’s an interesting reaction on the W+K blog about the Marketing Week article on the rise and fall of the independent agency. W+K argues: Our recent experience would suggest that while big clients may want the economies of scale and the reliable distribution network that a big media house with offices all over the world […]

There’s an interesting reaction on the W+K blog about the Marketing Week article on the rise and fall of the independent agency. W+K argues:

Our recent experience would suggest that while big clients may want the economies of scale and the reliable distribution network that a big media house with offices all over the world can provide, many of them recognise that when it comes to creative agencies, it’s not about having a lot of talent, it’s about having the best talent.

W+K Blog

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