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Krispy Kreme (Rice Remix)

Krispy Kreme (Rice Remix)

By Jason Tan on January 18, 2006


Someone has figured out (once again) how to energize a traditional carbo-loaded treat for our appetites to rediscover. Suman, which is Filipino for glutinous rice rolls wrapped in banana leaves, has been selling like hotcakes in a Manila store called Tita Lynn’s. The store offers plump sumans with a variety of fillings such as chocolate, mango, purple yam and peanut butter. People line up and buy mass quantities at a time to stock up. The place has frequently closed by 2:30 pm because it simply does not have enough supply to meet demand. Store hours are supposed to be from 12 noon to 12 midnight. Expansion is imminent.

Jason Tan

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Jason Tan is a young Manila-based entrepreneur who has founded two businesses so far - one in food (something to do with mangoes) and one in retail (something to do with toys). He's also a writer for several leading Philippine newspapers and magazines. He is currently participating in the Chartered Financial Analyst program in an apparent attempt to achieve schizophrenia.

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