Lad Culture, India Style

India is surely becoming one of our most talked about countries – there’s so much interesting stuff going on there. How about this: Brit lad mag Maxim has launched an Indian issue aimed at twenty something Indian men in Delhi, Mumbai, Bangalore and
Hyderabad. Yep, they’re targeting the metrosexual Indian lad! The BBC describes him:

"A call centre employee who is earning more
in his mid-20s than his father was being paid in his mid-40s; a young
man with small-town roots but big-city ambitions. A social climber keen to sample the best food, wine,
clothes, movies and machines; an image-conscious trend-follower with
enough disposable income to afford the latest gizmos and gadgets; a guy
with his finger closely on the pulse and the latest mobile phone in his
palm. It is the personification of the new, metro-centric India."

Maxim
BBC Article

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