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Lexus Podcasting

Lexus Podcasting

By Guy Brighton on January 9, 2006

Lexus is promoting their new IS model with weekly podcasts and videos on the microsite Lexus Fusion. The campaign is targeting African-Americans with the HipHop/Jazz Fusion videos and songs by Hidden Beach records. Lexus is also applying new forms of media with blogs ads (BET, Vibe, and BlackPlanet.com) and cooperations (Vibe).

http://www.lexusfusion.com/
[Via rhizm]

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Automotive
TAGS:	Online Marketing

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