Lexus Podcasting

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January 9, 2006

Lexus is promoting their new IS model with weekly podcasts and videos on the microsite Lexus Fusion. The campaign is targeting African-Americans with the HipHop/Jazz Fusion videos and songs by Hidden Beach records. Lexus is also applying new forms of media with blogs ads (BET, Vibe, and BlackPlanet.com) and cooperations (Vibe).

http://www.lexusfusion.com/
[Via rhizm]

By Guy Brighton

in Automotive, Guy Brighton's Articles

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Lexus Podcasting

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