Mobile Video Creates New Business Model For Music Makers

The addition of Sony PSP’s 29MP4 site to the downloadable video retail arena created by Apple’s iTunes highlights a new opportunity for music companies. For a long time the music promo was considered a marketing expense and budgets have been on the wain since the 1980s glory days.

The development of portable video players now makes the music video a product that can be sold to eager fans. 29MP4 sells the Thievery Corporation’s 28m45s of cool music videos for a cooler $2.99!(Low enough to make us want to run out and buy a PSP!)

But the opportunity goes beyond the retail of existing music promos. Major labels have huge catalogs of popular tracks by well known artists (dead and alive) that have no video content directly attached to it. Sanctuary Records who specializes in the catalog business have 30,000 tracks of reggae and indie rock! Couple that with the way that mobile video player owners watch their screens – in short bursts Why couldn’t record companies team up with a new generation of artists to create new videos? Artisits could either create animation, montage, mash-up or even re-shoot video. Could JorOne bring Nina Simone to life, could Mr McElwaine bring Bob Marley to a new generation to kids?

Get on it!!

29MP4
iTunes

(Final point: The 29MP4 site was brought to our attention by a dismal post on AdJab. It disapoints us when we see industry blogs not get ‘it’, not see the future (maybe the writer needs a new job, sorry))