Norwegian Billboard-Photo Campaign
A Norwegian ad campaign from Netcom invites folk to pose in front of special billboards, take a picture, and send a picture message to a friends mobile. The billboards are designed to be posed with. The Cloribus blog says:
You know it’s a really good idea. But only one time, like disposables. Imagine, once you see it, you “pose, shoot, send” and then you get lots of ohs, wows and whatisits. But then you start getting these yourself with awaiting of WOW and you have nothing to do just answer “wow”.