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Quirk Is Da New Cool

Quirk Is Da New Cool

By Guy Brighton on January 17, 2006

An article on Macleans.ca is another article proclaiming that ‘cool’ is dead. At least in this one the journalist, Andrew Potter, looks at the popularity of BoingBoing as a suggestion of what today makes up today’s version of cool: quirk.

The prevailing aesthetic is not cool, but
quirky, dominated by unpredictable and idiosyncratic mash-ups of
cultural elements that bear no meaningful relationship to one another.

Macleans Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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