An article in TwinCities by pop critic Ross Raihala looks at the new ways bands are making sales through the reaching their audience via the web. He gives four reasons why a new generation of guitar slingers is raking it in:
1. THERE’S STRENGTH IN NUMBERS
2. THE AUDIENCE DOESN’T TRUST ANYONE OVER 30
3. YOU CAN REACH OUT AND TOUCH THEM
4. THIS IS THE SOUND OF THE UNDERGROUND
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