Selling Mobile phones Off Vegetable Stands

Very soon, vegetable vendors in India Could be selling CDMA phones in the Rural part of the country. A joint marketing penetration effort by CDMA-based telephony operators ñ Reliance Infocomm and Tata Teleservices Ltd (TTSL), the initiative would involve training of the owners of vegetable and grain mandis to demonstrate and sell the product, and to provide after sales services.

Reliance Infocomm would sell its product and services through vegetable and grain mandis, cable operators and farm product vendors, like irrigation pumps and tractor dealers.

Similarly, "The Tata group company, which sells its services under Tata Indicom brand, has started selling RCVs through pan and medical shops and hotels among others, apart from its 1,700 True Value outlets in the countries."

Contributed by Puru Gupta. Read Puru’s detailed analysis of this scenario here.