Site Visit: Todd Oldham
American Furniture stores haven’t been feeling well for a while…maybe you’ve noticed. Lots of them suffer from drab shopping center locations, dark sales areas, and pressuring sales people. Worse yet, strong retailers like Crate and Barrel, Pottery Barn, Ikea, and West Elm are quickly choking off sales in traditional furniture stores by selling lifestyle.
Lacking attention, especially from younger customers, furniture manufacturers and retailers have woken up to the power of design folded in with a liberal dose of celebrity recognition. The first real merging of old school and new is Todd Oldham and Lazboy. Last Friday, the two opened a showroom on Wooster Street in Soho NYC. PSFK went in for a look.
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Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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