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Starbuck’s Taste Of Film

Starbuck’s Taste Of Film

By Guy Brighton on January 13, 2006

Starbucks is promoting a new film in exchange for share of profit. The new movie called Akeelah and the Bee
will be promoted at about 5,500 company-operated U.S. and Canadian stores where the film will feature the film on cup sleeves. Just to make sure they’re "quids-in", Starbucks will also also sell DVDs of the movie and
CDs of the soundtrack.

Akeelah And The Bee

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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